Much like a house or building. The foundation of your business is the brand identity. When you look around at the businesses you patron, what drives you to go there? You have a connection, it may be stronger for some and barely there for others, but it’s a connection none the less. It’s the forming of that connection that we build your brand. Brand development is the process you go through while putting all the puzzle pieces together to establish your “culture”.
I think the word CULTURE sums up brand development. It’s a lot of big and little decisions and implementations and relationships that come together symbiotically for a common purpose or overall experience.
Brand development takes your vision and mission and giving it a look, an emotional attachment, and a voice that speaks to your target audience. This is the identity that your audience will associate with your products and services.
- Color Palette
- Design Concepts
Our brand development team can help you in all the right places.
If you want your company to succeed it is important to understand branding. First, it’s important that all of your branding tools have a consistent look, feel, and message. Continuity builds name recognition and through name recognition, you build awareness. Awareness helps your marketing dollars and marketing efforts go further.
We’re going to use Starbucks as your brand example.
Suppose the Starbuck on Main Street, USA decided that because the neighborhood school colors were blue and gray, changed their colors to match the team. What if they went a step further and decided that the Starbuck mermaid wasn’t really right for the area and went with a beaver instead, again community support for the local high school. And if every Starbucks followed suit, eventually no location would look like a Starbucks. The brand would crash because all of their marketing efforts and money would be fragmented and confusion and fail to develop a loyal audience.
So What Can We Do For Your Brand?
WHERE WE START
We start with what you currently have. If you are a new business owner, we start with a clean slate.
We review your target audience, your products and services, your place in the market, your competition, other businesses like yours in other markets, your color scheme ideas and business decor, your style, areas of interest, and other areas that will help us to create a unique identity that will elevate your brand, communicate the right message to your target audience and help you get more clients.